Top 5 Delivered Meal Kits and Specialty Foods Apps in Uruguay Q4 2024

In the fourth quarter of 2024, the delivered meal kits and specialty foods sector in Uruguay showcased varied performance across the top applications, as analyzed through Sensor Tower's unified platform data.

Vivino: Drink The Right Wine demonstrated a fluctuating trend in both downloads and active users. Weekly downloads experienced peaks, notably reaching 185 in late December. Active users saw a slight decline early in the quarter but rebounded to 792 by the end of December. Revenue showed a similar pattern, with a notable peak of $258 in the final week of the year.

Factor_ Prepared Meal Delivery saw a decrease in downloads, starting at 132 and dropping to 5 by mid-November. Active users showed a consistent decline, from 931 to 663 by year-end.

HelloFresh: Meal Kit Delivery had a modest download performance, with numbers ranging from 49 at the start to 14 by the end of December. Active users slightly decreased, stabilizing at around 371 by the close of the quarter.

EveryPlate: Cooking Simplified showed low download numbers, peaking at 41 early in the quarter. Active users decreased steadily from 124 to 101.

Green Chef: Healthy Recipes maintained minimal activity, with downloads consistently low and active users holding at 12 towards the end.

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